The Rural Purge and today’s red/blue divide

In 1970, ad execs realized that although shows like Hee Haw and Petticoat Junction had high ratings, people watching those shows couldn’t afford the products being advertised during those telecasts.

As a result, the networks canceled shows that had high ratings but the “wrong” demographics.

About 50 years later, the entertainment industry is more centered on consumers on the coasts than those in flyover country. This allegiance with Blue America then was at least in part driven by economics.


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