One of the scenarios you hear a lot about in marketing circles is the notion that Consumer X will be driving home and get an alert from his smart refrigerator that he’s out of milk. The car’s smart assistant will then identify a store to get milk, maybe with a preference for convenience or price. Sounds neat, but have we forgotten that people worked out this whole milk issue years ago? In 1963, some 29.7% […]
“It’s a bug not a feature” has made the rounds again. I first noticed it in Ted Cruz’s embarrassingly fawning love letter to Donald Trump in Time. Then I saw Paul Krugman in the New York Times note that Trump’s war on the poor was a bug not a feature. A quick Google search reveals that this line refers to everything from survival to the uterus. The oldest use of this term I could find […]
Did you “delete Facebook”? If not, you’re in good company. Facebook’s daily active users in North America increased in the first quarter. Why? People already knew that Facebook was using their data for advertising purposes and were OK with it. That’s not to excuse abuses like the Cambridge Analytica incident, but if people were really upset they’d leave and they’re not.
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In 1970, ad execs realized that although shows like Hee Haw and Petticoat Junction had high ratings, people watching those shows couldn’t afford the products being advertised during those telecasts. As a result, the networks canceled shows that had high ratings but the “wrong” demographics. About 50 years later, the entertainment industry is more centered on consumers on the coasts than those in flyover country. This allegiance with Blue America then was at least in […]